The United Way of Lee County will officially launch its 2020-2021 campaign this week with the goal of raising $925,000, the amount needed to support area agencies that fulfill Lee County’s most basic needs and provide support in times of community crisis.
According to its website, the United Way of Lee County’s mission is to “increase the organized capacity of people to care for one another.”
In order to achieve this goal, United Way has implemented four main focus points in the community: Helping Children and Youth Achieve their Potential, Promote Health and Financial Stability, Aid in Time of Crisis or Disaster, and Strengthening the Community as a Whole.
Initiatives that have already taken place in the Lee County community include Opelika Shares, a utility assistance program from Lee County residents 65 years or older, Stuff the Bus, a school supplies drive for qualifying students in Auburn and Opelika city schools and Lee County schools, the William Mason Emergency fund, a emergency prescription fund set for assisting families without access to health insurance, and the Fan Distribution Program, which helps by supplying portable fans to families who live in mobile homes without access to cooling during summer months.
This year’s event “Join the Fight,” which will be held at the East Alabama Medical Center Education Center, will feature a drive-by breakfast theme in an effort to coincide with social distancing orders nationally and locally.
The event, which is being held Friday from 7 to 9 a.m., will also feature a prize drawing for any business owners who stop by with a business card to enter. This year’s prize is being donated by AO Tourism and United Way. United Way will also be collecting goods for the food bank at the event, with cereal, boxes of mac and cheese, canned green beans, spaghetti and bags of rice listed as needed items.
According to Rod Carter, United Way board member and campaign chair, this year’s theme, Join the Fight, is a call for every single member of the Lee County community to participate as the organization faces one of its most challenging years to date.
"We’re facing unprecedented need this year and major changes in the way we raise funds, but we have so much faith in this community,” Carter said. “More than ever, we want to spread the message that every single dollar counts.”
United Way is asking that those who attend the event to join the fight and help reach this year’s campaign goal.
Residents in the community can donate at www.unitedwayofleecounty.com or call 334-745-5540 for more information on creating a group campaign at your business or organization.
The EAMC Education Center is located at 2027 Pepperell Parkway in Opelika.