Auburn’s Behind the Glass has been dressing women in empowering outfits for about 30 years.
Providing good customer service, such as helping a customer find the right pair of jeans for her body type, is one of the things that has helped contribute to that success.
Another is being downtown.
“There’s a steady flow of people coming to downtown,” owner Donna Young said. “It’s not like we have to attract people to come to our area because they’re already here.”
Young works at the boutique with her daughter, Chloe Floyd, and their 20 employees. Floyd is general manager.
Mother and daughter get along well, with Floyd equating their working relationship to a “well-oiled machine.”
“We go to markets together … We do the visual stuff together,” Floyd said. “I think we’ve definitely molded (into) one really good employee. Stuff that I’m not good at she’s good at and vice-versa.”
“It’s fun,” Young added.
The more than 6,000-square-foot boutique sells clothing and shoes from lines such as Free People, BB Dakota, Z Supply, Dolce Vita, Show Me Your Mumu and French Connection.
Its two floors are packed with formal and casual clothes and shoes and accessories such as jewelry and sunglasses.
There also are books, greeting cards and stationary.
Roughly 35 percent of the merchandise is under $50. Inventory changes every day.
“We really try to get people the best value,” Young said. “The best style for the best price.”
The storefront is larger than the average boutique, so mother and daughter try to present lots of different points of view when it comes to fashion.
That means the boutique doesn’t carry just one style or cater to one type of customer. Floyd said that’s another key to their success.
“We don’t cater just to students. We have plenty of things that older customers could wear. We don’t dictate a style,” Young said. “We have a lot of different brands and a lot of different looks so that people that come in here can put together their own personal style.”
The boutique has a website and shares photos and videos of its merchandise on Instagram and TikTok. It hasn’t had difficulties on the brick and mortar side because there are still people who feel more comfortable buying clothes in-person as opposed to online. Buying clothes in-person means you can see and feel them and try them on -- something you can’t always do if you get them online. Employees can also help you find what you’re looking for or suggest things that you may not have picked out yourself and end up liking.
“Some people, like myself, I still like to try things on,” Floyd said. “I don’t buy jeans online. I don’t buy shoes online ‘cause I have to try them on.”
“It’s really important to be able to have somebody to help you find things and put things together,” Young said.
The boutique does its best to predict fashion trends, but Floyd believes women feel more open to expressing themselves and dressing to their own style nowadays.
“I remember when I was in high school, even when I was in college, there was a certain way to dress … I feel like that doesn’t matter as much,” Floyd said. “You can be more androgynous and it’s just easier to dress how you want to.
Address: 168 E. Magnolia Ave.
Phone: (334) 826-1133
On Instagram: https://www.instagram.com/shopbehindtheglass/
On TikTok: @shopbehindtheglass
On Facebook: https://www.facebook.com/BehindtheGlassAU